STAY VISIBLE.
Short-form video, posts, technical explanations and customer proof distributed consistently across the channels your buyers use.
01 / YOUR COMPANY
TELL US ABOUT YOUR COMPANY.
What you make, the people behind it and your marketing resources help us recommend where to start.
Your answers shape the recommendations you receive. This is built around the realities of your company, not a generic marketing audit.
02 / YOUR TIME
MAKE ROOM FOR GROWTH. NOT ANOTHER MARKETING JOB.
Your team doesn't need to become a production crew. We'll recommend a practical way to capture useful expertise, from existing recordings to guided interviews and on-site video.
We'll use this to recommend the simplest capture approach that fits your team without creating another internal marketing job.
03 / YOUR BUSINESS CASE
WHAT WOULD THE RIGHT NEW CUSTOMER BE WORTH?
Use your sales numbers to explore the potential value of getting your expertise in front of more of the right buyers.
Your answers update the potential revenue and return shown alongside this form. These are planning estimates, not promised results.
YOUR HEAVY GROWTH + LEGACY PLAN
HERE’S WHERE WE’D START.
Get your three recommended priorities, who we'd talk to, and how we'd use the material to help win business and preserve valuable know-how.
—Potential revenue
—Potential revenue-based ROI
YOUR HEAVY GROWTH + LEGACY PLAN
HERE'S WHERE WE'D START.
Based on your company, team and growth model, these are the first areas we'd put to work.
WHAT YOUR BUYERS NEED TO SEE
HOW WE'D FIT INTO YOUR TEAM
Your team supplies the experience. HEAVY asks the questions, captures the useful material and turns it into marketing your buyers can understand.
Recommended capture model
WE PUT THAT EXPERTISE TO WORK.
One useful recording should do more than become one video. HEAVY turns the material into an ongoing growth system.
GET FOUND LATER.
Search-engine-optimized articles built from real customer questions, technical problems and the language your team already uses to sell.
CREATE DEMAND NOW.
The strongest ideas become campaign angles, ads and landing-page messaging when paid reach makes sense.
CALIBRATE TO REAL LEADS.
HEAVY works directly with your sales team to understand which leads are actually qualified, what prospects are asking and which messages are helping move opportunities forward.
GROW WHAT'S NEXT. PRESERVE WHAT BUILT IT.
GROWTH
HEAVY turns your expertise into buyer-facing proof that can create more of the right conversations.
LEGACY
The same capture process preserves the technical judgment, customer knowledge and company history that can otherwise disappear over time.
Your recommended HEAVY plan
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ESTIMATED MONTHLY INVESTMENT
HEAVY plans range from $2,500–$5,000/month depending on how the expertise is captured.
This estimate includes the capture approach recommended above, content development and distribution strategy. Paid-media spend, if used, is separate.
WANT TO PUT THIS PLAN TO WORK?
We'll review the priorities above, pressure-test them against what your sales team is seeing and decide what we'd capture first.
Marketing should carry its weight.
